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ICM-Advertising

  •     Overview    
  •     Learning Outcomes    
  •     Topics   
    Overview    

Aims of Advertising Training:

The aim of this training is to build on basic marketing knowledge in order to enable students to understand, set up and monitor a publicity campaign.This training is designed to develop candidates’ abilities in working as members of a team and communication skills within their team and with an audience. Problem solving, application of numeracy and accounting skills and decision-making will be necessary in order to complete a campaign brief.

    Learning Outcomes    

Candidates will be able to: 

  • Understand thoroughly the nature, structure, function and operations of the advertising and promotion industries worldwide. 
  • Articulate a thorough understanding of the nature, structure, function and operations of the advertising and promotion industries worldwide.  
  • Explain the relationship between advertising and promotion, public relations and marketing objectives.
  • Analyze and explain the importance of the role played by advertising and promotional activities in effectively executing the corporate objectives of various types of organizations.
  • Explain the construction and working of the advertising and promotion industries and the interactions between the various organizations which constitute them.  
  • Discuss the impact of advertising and related activities on society and the way controls to regulate their use are instituted in various countries.
    Topics   

Topics Covered: 

  • Introduction to Advertising       
  • Advertising Theories, Concepts and Frameworks     
  • Advertising Strategies, Planning and Positioning        
  • Creativity, Content and Appeals      
  • Brand Communications: The Role of Advertising        
  • The Advertising Industry       
  • Traditional Media       
  • Digital Media and Emerging Technologies     
  • Media Planning        
  • Measuring Advertising Efficiency and Effectiveness       
  • Standards and Responsibilities      
  • Contemporary Issues in Advertising


OPENING HOURS

We are open Monday to Saturday
(excluding Public Holidays)

Hours of Operation:

Training Hours:
Mon - Fri: 8.30 AM to 8.30 PM
Sat: 8:30 AM to 4:00 PM

Administration and Enquiries:
Mon - Fri: 9:00 AM to 5:00 PM
Sat: 9:00 AM to 1:00 PM

Emerson Education is a training institute focused on providing solutions for career enhancement.

  • Sunplaza Ground Floor / Vijana Tower Ground Floor, Fire Station Road, Dar-es-Salaam, Tanzania
  • Landline: +255 22 150 997
    Mobile: +255 788 150 997/+255 676 150 997
  • info@emerson.ac.tz

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