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Introduction to Marketing (ABE L4 Ent)

STUDENTS ENROLLED

    Unit Title: Introduction to Marketing

    Unit Reference Number: K/601/6402

    Guided Learning Hours: 100

    Level: Level 4

    Number of Credits: 12

     

    Unit purpose and aim(s):

    This unit aims to give learners a sound understanding of:

    • The relationship between marketing and business
    • The marketing mix
    • The elements of marketing communications
    • How to communicate in sales and marketing contexts

     

    Learning Outcomes:

    • Understand the relationship between marketing and business.
    • Understand the Marketing Mix.
    • Understand the main elements of Marketing Communications.
    • Know how to communicate personally in a sales and marketing context.

     

    Assessment:

    Assessment of this unit will be based on a case study (or business scenario) and will involve

    a three hour examination.

     

     

     

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