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Business Plan for Enterprise Start-up (ABE L4 – Ent)

STUDENTS ENROLLED

    Unit Title: Business Plan for Enterprise Start-up

    Unit Reference Number: J/504/4410

    Guided Learning Hours: 100

    Level: Level 4

    Number of Credits: 12

     

    Unit purpose and aim(s):

    This unit aims to give learners a sound understanding of:

    • The introduction of a business plan, for the benefit of interested parties
    • How to plan the resource requirements of a business
    • The financial information required for a business plan
    • Market research activities, marketing strategies, customer care and quality policies
    • The implementation of a business plan, including risk assessment and legal

     

    Learning Outcomes:

    • Understand how to prepare the introductory part of a business plan to outline the business idea for potential lenders, investors and other interested parties.
    • Understand the process of planning the resource requirements of the business including both physical and staff resources.
    • Understand the financial information required for a business plan to meet the decision-making needs of potential investors, lenders or other interested parties.
    • Understand the market research required prior to developing a business plan, and the preparation of marketing strategies, customer care and quality policies for the business proposal.
    • Understand the process of planning the implementation of the business plan,the use of risk assessments, and the importance of ensuring legal compliance.

     

    Assessment:

    Assessment of this unit will be based on a case study (or business scenario) and will involve

    a three hour examination.

     

     

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